'DevOps' refers to a collaborative approach in software development that integrates development (Dev) and operations (Ops). This methodology aims to enhance communication and collaboration between software development teams and IT operations, promoting a more efficient development cycle. By implementing practices such as continuous integration and continuous deployment, organizations can improve software quality and accelerate delivery times. DevOps fosters a culture of shared responsibility, emphasizing automation and feedback loops, which in turn leads to increased reliability and faster responses to market changes.