‘Data visualization’ in data analytics refers to the graphical representation of data to help users understand complex data sets and reveal insights. Through visual formats like charts, graphs, and maps, data visualization allows analysts to communicate trends, patterns, and outliers more effectively than raw numbers. This technique aids in making data-driven decisions by simplifying the interpretation of vast amounts of information. Effective data visualization enhances clarity and can identify relationships and variables that may not be evident through traditional analytical methods, improving overall analytical outcomes.