Data Loss Prevention (DLP) in cybersecurity refers to strategies and technologies designed to prevent the unauthorized access, transfer, or disclosure of sensitive data. DLP solutions continuously monitor and protect data in use, in motion, and at rest. These measures ensure that critical information, such as customer data and intellectual property, is safeguarded against breaches, loss, or misuse. Implementing DLP is crucial for organizations to comply with regulations and maintain customer trust, mitigating the risks associated with data breaches.