In the context of data management, data governance refers to a framework that ensures the availability, usability, integrity, and security of data within an organization. It encompasses policies, procedures, and standards that regulate how data is collected, stored, and utilized. Effective data governance involves defining roles and responsibilities for data stewardship, ensuring compliance with legal and regulatory requirements, and establishing protocols for data quality and data lifecycle management. By maintaining rigorous governance practices, organizations can enhance decision-making, mitigate risks, and maximize the value derived from their data assets.