"Customer Engagement" in digital marketing refers to the ongoing interactions and relationships that businesses build with their customers across various channels. This includes initiatives like social media interactions, email campaigns, and personalized website experiences aimed at creating meaningful connections. High levels of customer engagement are crucial for building brand loyalty and increasing customer retention. Effective engagement strategies can also lead to enhanced customer satisfaction, as they foster a sense of community and allow businesses to gather feedback for improvement. Ultimately, it drives sales and enhances overall brand perception.