"CRM" stands for "Customer Relationship Management" in business software. CRM systems are designed to manage a company's interactions and relationships with current and potential customers. They store customer information, track interactions, monitor sales pipelines, and facilitate marketing campaigns. CRM software aims to enhance customer service, improve sales performance, and streamline communication within organizations. By providing actionable insights and fostering better relationships with clients, CRM systems play a crucial role in driving customer satisfaction and business growth.