Cloud-native architecture focuses on designing applications that fully leverage cloud computing benefits. This approach emphasizes microservices, containerization, and continuous delivery, allowing for rapid development and deployment of applications. By adopting cloud-native principles, organizations can achieve greater scalability, flexibility, and resilience in their systems. Cloud-native applications can be easily updated and maintained without significant downtime, making them ideal for dynamic business environments. Overall, cloud-native architecture enables organizations to innovate faster, respond to market changes, and optimize resource utilization effectively.