'CCPA' refers to the California Consumer Privacy Act, a pivotal piece of legislation that enhances consumer data rights in California. It aims to improve transparency by granting California residents the right to know what personal information is being collected, how it is used, and the capability to opt-out of data sales. The CCPA imposes strict requirements on businesses regarding data handling practices, establishing significant penalties for non-compliance. Its significance lies in its influence on broader discussions surrounding data privacy and the ongoing evolution of privacy laws across the United States.