**What does "brand trust" denote in customer relations?**
Brand trust refers to the confidence customers place in a brand based on their experiences and perceptions. It signifies that a brand is reliable, authentic, and delivers consistent value. High levels of brand trust can lead to increased customer loyalty, repeat purchases, and positive word-of-mouth recommendations. When customers trust a brand, they are more likely to overlook minor issues and remain loyal even in competitive markets. Fostering brand trust is crucial for long-term success, as it significantly influences customer choices and can differentiate a brand in crowded marketplaces.