The term "augmented analytics" refers to the use of AI and machine learning technologies to enhance data analytics processes. This approach automates data preparation, insight generation, and analysis, helping users derive actionable insights more efficiently. Augmented analytics tools can analyze vast data sets quickly and identify patterns, empowering business intelligence users to make data-driven decisions without needing extensive analytical expertise. By streamlining the analytics workflow, organizations can leverage augmented analytics to keep pace in a fast-moving business landscape.