Startups face several challenges in adopting new technologies, primarily due to limited resources and expertise. Financial constraints can restrict access to cutting-edge tools and necessary infrastructure. Furthermore, the fast-paced nature of technological advancements can overwhelm small teams, making it hard to stay competitive. Startups often lack in-house specialists, necessitating reliance on third-party service providers, which can be risky. Additionally, the necessity to pivot quickly in response to market demands can hinder effective technology adoption. Balancing innovation and operational sustainability is crucial for overcoming these hurdles.