Organizations face several challenges in protecting customer data, primarily due to the increasing sophistication of cybersecurity threats. Data breaches can result from external attacks or internal mishandling, leading to loss of trust and potential legal ramifications. Additionally, complying with regulations such as GDPR requires continuous updates and training. Organizations must also ensure that employees are aware of security protocols, as human error is a significant vulnerability. Finally, securing cloud services and managing third-party vendors further complicate the landscape, as data can be exposed in multiple ways.