The main challenges of maintaining data privacy in the digital age include increasing cyber threats, evolving regulations, and the complexity of managing vast data volumes. Organizations face risks of data breaches and misuse, leading to compromised user trust and potential legal penalties. Additionally, adapting to varying privacy laws, such as GDPR and CCPA, poses operational difficulties. Ensuring that all data is handled according to ethical standards requires ongoing training for employees and robust cybersecurity measures. Striking a balance between data utilization and privacy protection is crucial for sustainable business practices.