Applications of augmented reality (AR) in marketing include interactive product demonstrations, immersive advertisements, and personalized consumer experiences. Brands utilize AR to enable customers to visualize products in real-world settings, enhancing engagement and facilitating informed purchasing decisions. For example, furniture retailers have implemented AR apps that allow users to see how a piece fits in their home. Additionally, AR can gamify promotions, capturing customer interest and driving traffic to stores or websites. By bridging the gap between digital and physical experiences, AR enhances brand visibility and fosters customer loyalty.