The advantages of using cloud storage over traditional storage methods include scalability, flexibility, and remote access. Cloud storage allows users to store vast amounts of data without needing physical hardware, offering almost unlimited storage capacity depending on the provider. It also facilitates easy file sharing and collaboration, as users can access files from any device with an internet connection. Additionally, cloud services often include automatic backups and recovery solutions, which mitigate data loss. Traditional methods, in contrast, require substantial initial investment in hardware and can be limited by capacity and accessibility issues.