Augmented reality (AR) transforms consumer experiences by overlaying digital information onto the real world, enriching the way users interact with their environment. Retailers use AR to allow customers to visualize products in their own spaces before purchase, enhancing decision-making and minimizing returns. In industries like gaming and education, AR creates immersive experiences that blend learning with entertainment. Moreover, AR applications can offer real-time navigation and interactive advertising, leading to deeper engagement with brands. Overall, AR reshapes how consumers perceive and interact with products and services.