The use of social media in marketing differs from traditional methods by offering direct engagement and real-time interaction with audiences. In contrast to conventional advertising, which is often one-sided, social media allows brands to have conversations with consumers, fostering transparency and community building. Additionally, social media platforms provide tools for targeted advertising that can reach specific demographics, enhancing marketing efficiency. This level of interactivity and analytics empowers marketers to adapt strategies swiftly based on user feedback and behaviors, optimizing campaigns continuously.