The gig economy leverages technology to optimize labor management by connecting freelancers and short-term workers with businesses seeking flexible workforce solutions. Platforms like Freelancer and Upwork enable employers to post tasks and hire talent on demand. This model offers advantages such as reduced overhead costs and improved efficiency for companies while providing workers with greater control over their schedules and project choices. Technology facilitates easier communication and payment processing, thus streamlining administrative tasks. Overall, technology plays a prominent role in reshaping labor management within the gig economy.