Technology enhances the customer experience in banking by introducing features such as mobile banking apps, chatbots, and biometric authentication. These innovations allow customers to perform transactions, check balances, and access services with convenience and speed. Enhanced security measures like two-factor authentication provide peace of mind, while automated customer service via chatbots ensures immediate responses to inquiries. Additionally, personalized marketing and targeted offers utilizing data analytics further enhance customer engagement, making banking processes smoother and more efficient, thus improving overall customer satisfaction.