Technology enables the concept of the “sharing economy” by facilitating peer-to-peer transactions through digital platforms. Websites and applications like Airbnb and Uber allow individuals to share or rent their resources, such as accommodations and transportation, efficiently. This model promotes economic efficiency by maximizing asset utilization and minimizing costs for users. Moreover, technology enhances trust between participants through ratings and reviews, leading to increased participation in the sharing economy. Overall, technology fosters collaboration and innovation in the marketplace.