IoT analytics supports data-driven decision-making by collecting and analyzing data from connected devices in real-time. It enables organizations to gain insights into operational efficiency, customer behavior, and equipment performance. By leveraging techniques such as machine learning and data mining, IoT analytics helps identify patterns and anomalies, allowing businesses to make informed decisions that enhance productivity, reduce costs, and improve service delivery. This capability is crucial in sectors like manufacturing, healthcare, and smart cities, where timely data insights can lead to significant competitive advantages.