Gamification affects user engagement by incorporating game-like elements into non-game contexts, motivating users through rewards, challenges, and interactive experiences. This approach enhances the user experience by making tasks more enjoyable and encouraging participation. Features such as point systems, badges, leaderboards, and achievements foster competition and collaboration, often leading to higher retention rates. When users feel rewarded for their actions, they are more likely to engage with apps or services consistently. Companies leverage gamification in training, customer loyalty programs, and health management, creating environments that drive long-term engagement and satisfaction.