Augmented reality enhances user experiences by overlaying digital information onto the real world, allowing for interactivity and immersion. It combines computer-generated content with the physical environment through devices like smartphones or smart glasses. Users can visualize complex data, interact with virtual objects, and engage in immersive learning or gaming experiences. This technology is used in various applications, from gaming and marketing to training and education, making tasks more engaging and informative, ultimately improving user satisfaction and retention.