Augmented reality enhances the retail shopping experience by overlaying digital information onto the real-world environment, providing customers with interactive and immersive experiences. Through AR applications, shoppers can visualize products in their own space, see additional product details, or even try on virtual clothing. This technology helps bridge the gap between online and physical shopping by making product selection more engaging and informed. As a result, augmented reality increases customer satisfaction and has the potential to drive sales and brand loyalty.