Technology firms manage intellectual property (IP) by employing a strategic approach that includes registration, protection, and enforcement of their innovations. Companies often use patents, trademarks, and copyrights to protect their IP, ensuring exclusive rights to their products, services, and technologies. They also develop comprehensive IP policies that outline how their assets can be used or shared. Additionally, firms monitor the market for potential infringements and engage in litigation when necessary to maintain their competitive edge. Effectively managing IP fosters innovation and can significantly contribute to a firm's overall valuation.