Tech trends shape consumer expectations in retail by driving demand for personalization and convenience. Innovations such as artificial intelligence and augmented reality enhance the shopping experience through tailored recommendations and immersive product displays. Consumers now expect seamless omnichannel shopping, integrating online and offline experiences. As technology evolves, retail businesses must adapt and innovate to meet higher expectations, ensuring faster service, better customer engagement, and enriched experiences. This creates a competitive landscape where retailers must continuously evolve to satisfy increasingly tech-savvy consumers.