Social media algorithms personalize user content by analyzing data related to user interactions, such as likes, shares, and comments. Through machine learning and AI techniques, these algorithms predict and prioritize content that aligns with individual users’ preferences and behaviors. By tailoring the user experience, social media platforms enhance engagement and retention, ensuring that users are presented with the most relevant materials. This personalization also influences populating news feeds and suggested posts, creating a more engaging and customized interaction with the platform.