Smartphones utilize geolocation technology through embedded GPS and other location-determining systems. This capability enables various applications, such as navigation, which provides real-time directions, and location-based services that enhance user experiences in social media and travel. For example, apps can suggest nearby restaurants or attractions based on a user's location. Additionally, geolocation aids in safety features, like emergency services and location-sharing with friends. Furthermore, businesses leverage geolocation data to target advertisements, providing users with personalized offers based on their whereabouts, thereby enhancing marketing strategies and improving customer engagement.