Phishing attacks exploit human psychology by leveraging trust and urgency to manipulate victims into divulging sensitive information. Attackers often craft spoofed emails or messages that appear legitimate, prompting users to click on fraudulent links or enter personal data on fake websites. These messages commonly create a sense of urgency, suggesting immediate action is required, which can lead to impulsive decisions. By exploiting emotional responses and cognitive biases, such as the fear of missing out or the tendency to trust familiar brands, phishing attacks increase the likelihood of success. Education on recognizing these tactics is crucial for preventive measures.