Data analytics inform business decision-making by providing insights derived from data analysis, enabling organizations to identify trends, patterns, and correlations. By utilizing tools and techniques such as statistical analysis and machine learning, businesses can make data-driven decisions that enhance operational efficiency, improve customer targeting, and increase profitability. Analytics helps organizations assess their performance, measure outcomes, and understand consumer behavior, leading to more informed strategies and initiatives. Ultimately, leveraging data analytics can enhance competitiveness and support long-term business growth.