Augmented reality (AR) in retail environments enhances the shopping experience by overlaying digital content onto the physical world. Retailers utilize AR to allow customers to visualize products in their own spaces before making a purchase. For example, furniture stores enable customers to see how a sofa looks in their living room using AR apps. Additionally, AR can provide interactive elements like virtual try-ons for clothing or makeup, making it easier for consumers to make informed choices. This technology not only engages customers but also can lead to increased sales and improved brand loyalty by creating memorable shopping experiences.