**What is the goal of "sports public relations" in managing athlete reputations?**
The goal of sports public relations in managing athlete reputations is to cultivate a positive public image while effectively handling communication strategies. This involves crafting media narratives that highlight an athlete’s accomplishments, responding to inquiries, and managing crises that may arise. By strategically promoting their values and community involvement, sports PR professionals aim to enhance athletes' marketability and public perception. A well-managed reputation can lead to increased endorsement opportunities and brand partnerships, benefiting both the athlete and their teams.