The Super Bowl is the championship game of the National Football League (NFL), culminating the American football season. Held annually on the first Sunday in February, it features the two conference champions from the AFC and NFC. The event is known for its elaborate halftime shows and commercials, making it a major cultural event in the United States. It draws millions of viewers and is often the most-watched television program each year. The winner receives the coveted Lombardi Trophy, named after the legendary coach Vince Lombardi.