The difference between qualitative and quantitative research methods lies in their approach to data collection and analysis. Qualitative research focuses on exploring underlying themes and meanings through methods such as interviews and observations, providing rich, detailed insights but limited generalizability. In contrast, quantitative research emphasizes numerical data and statistical analysis to test hypotheses and establish patterns, enabling broader conclusions. Both methods are important; qualitative research offers depth and context, while quantitative research ensures rigor and objectivity in findings.