Social media plays a pivotal role in shaping political discourse by providing platforms for public engagement, information sharing, and debate. It facilitates the rapid dissemination of news, allowing individuals to connect with diverse perspectives and mobilize around issues. However, social media can also amplify polarization and spread misinformation, affecting public perception and trust in institutions. Campaigns leverage these platforms for targeted messaging, enhancing political connectivity and engagement, particularly among younger demographics. Ultimately, social media transforms traditional forms of political expression, challenging established narratives and reshaping how citizens interact with politics.