Grassroots lobbying is significant as it empowers citizens to influence lawmakers and shape policy agendas from the bottom up. Rather than relying solely on traditional lobbying methods conducted by professional firms, grassroots efforts harness community engagement and collective action to amplify voices on critical issues like environmental justice or healthcare reforms. By mobilizing constituents, organizing campaigns, and utilizing social media, grassroots lobbying can effectively sway public opinion and compel representatives to act in favor of the constituents' interests, thereby enhancing democratic participation.