Independent voters play a critical role in elections as they often represent the swing vote between major parties. Their lack of solid allegiance to either party means they can influence the outcome, especially in battleground states. Political campaigns increasingly target these voters through tailored messages appealing to their preferences, making them pivotal in close races. This group's decisions are often driven by issues rather than party affiliation, prompting candidates to adjust platforms to address concerns relevant to them, which can lead to shifts in overall electoral strategies.