Digital campaigning has transformed voter engagement by utilizing social media, apps, and online platforms to reach broader audiences. Campaigns can now engage voters in real-time, allowing for interactive communication and personalized messaging. This instant connection enhances mobilization efforts, driving civic participation and increasing voter turnout. Accessible information about candidates and issues also empowers voters to make informed choices. However, it also raises concerns about misinformation and polarization, challenging traditional campaigning methods and requiring continual adaptation from political actors.