Political socialization is the process through which individuals acquire their political beliefs and values, heavily influenced by factors like family, education, peers, and media. This process is crucial as it shapes how citizens perceive political issues, understand their rights, and engage with the political system. The importance of political socialization lies in its ability to create informed and active citizens who can participate effectively in governance. Additionally, it promotes continuity of political culture and values across generations, influencing the stability and functionality of political systems.