"Soft power" in international relations refers to a country's ability to influence others through attraction and persuasion rather than coercion or military force. This concept encompasses cultural appeal, political values, and foreign policies that resonate positively with other nations. Countries leverage soft power through diplomacy, cultural exchanges, and international aid, shaping global perceptions and fostering alliances. By prioritizing soft power, nations can enhance their standing and achieve foreign policy aims while promoting peaceful coexistence and mutual understanding.