A "swing voter" is an individual who does not consistently support a particular political party in elections, instead being influenced by various factors such as candidates’ appeals, campaign issues, or changing sentiments. Swing voters are crucial in determining the outcomes of closely contested elections as they can tip the balance between rival parties. They often represent a mix of independent and moderate voters who may prioritize specific issues over party allegiance. Mobilizing this group can be a significant strategy for candidates aiming to secure victory in a competitive political landscape.