The implications of social media for political campaigns are profound, transforming how candidates connect with voters. Platforms like Twitter and Facebook facilitate direct communication, enabling candidates to share messages, respond to constituents, and mobilize support in real-time. Social media can also amplify misinformation, shifting public perception rapidly and potentially altering the course of campaigns. Additionally, it enables targeted advertising, allowing campaigns to reach specific demographics effectively. As a result, social media has become an indispensable tool for influencing public opinion and shaping electoral outcomes.