Digital campaigning has profound implications for traditional political strategies, as it allows for more targeted and efficient outreach. Campaigns utilize online platforms to engage specific demographics, employing data analytics to tailor messages to different audiences. This shift enables faster responses to political events and facilitates grassroots mobilization. However, the reliance on digital methods can unintentionally marginalize those without online access, creating disparities in political engagement. Additionally, digital campaigning introduces challenges such as misinformation and a need for regulatory frameworks to ensure fair practices.