Campaign strategies can significantly influence public perception by shaping narratives and framing issues in a favorable light. Effective strategies utilize media and communication techniques to connect with voters emotionally, often enhancing a candidate’s visibility and relatability. The framing of messages can sway public opinion, highlighting certain attributes while obscuring others. Negative campaigning may also affect perceptions, leading to polarization and distrust among voters. In the digital age, social media amplifies these strategies, influencing public engagement and ultimately affecting electoral outcomes.