Campaign promises significantly affect voter expectations and perceptions of candidates. When politicians make commitments, they set a standard against which voters measure their performance if elected. Promises can build trust and establish a candidate’s credibility, shaping public support. However, if promises are unfulfilled, it can lead to disillusionment and decreased voter turnout in future elections. Voters often analyze a candidate's track record concerning their promises, impacting their decision-making process. Therefore, the relationship between campaign promises and voter expectations is crucial in electoral dynamics and influences political accountability.