Social media acts as a powerful platform for political activism by enabling individuals and organizations to mobilize, organize, and disseminate information rapidly. It allows activists to reach a wider audience, raise awareness about issues, and foster community-building and solidarity. Social media's interactive nature permits real-time feedback and engagement, crucial for successful campaigns. However, it also poses challenges such as the spread of misinformation and digital surveillance, requiring activists to navigate the complex landscape of online engagement while striving for social change.