Political manifests, or campaign manifestos, are crucial in shaping electoral campaigns by outlining a party's policies, ambitions, and core values. They serve as communication tools, informing voters about proposed actions and appealing to their interests and needs. Manifests also help differentiate parties, allowing them to establish a unique brand identity and connect with target demographics. During campaigns, these documents are vital for raising awareness, gaining media coverage, and mobilizing grassroots support. Ultimately, they aim to build public trust and secure votes in elections.