Myths uphold significant notions regarding moral and ethical conduct, serving as vehicles for imparting values and societal norms. Through various narratives, they illustrate virtues such as honesty, courage, and compassion. Characters often face challenges or dilemmas that test their morals, leading to consequences that reinforce acceptable behaviors within their cultures. This moral instruction helps bind communities together, forming a shared understanding of right and wrong, which is essential for social cohesion and identity.