Mythological stories persist due to their enduring qualities such as universality, symbolism, and relatability. They often address timeless themes like love, struggle, and redemption, resonating with people across different ages. Additionally, they serve as cultural touchstones, reflecting societal values and norms that often transcend time. The rich, symbolic narratives also provide layers of meaning that invite readers and listeners to explore their roots and identity, ensuring their continued relevance and adaptability through generations.