Myths embody cultural values and beliefs by encapsulating the ideals, fears, and aspirations of a society. They serve as a repository of collective wisdom, guiding individuals on moral conduct and social norms. For instance, in many indigenous cultures, myths communicate the importance of living in harmony with nature, while others may emphasize virtues like honor, duty, and sacrifice. By preserving these narratives, societies transmit their core values across generations, ensuring continuity and a shared cultural identity.